According to the latest IHRSA report, total fitness industry revenue was an estimated $94 billion in 2018, up from $87.2 billion in 2017, growing at 8.7% globally. Continuing on this trajectory, the fitness industry should reach $99.9 billion in 2019 and $106 billion in 2020. While some international markets outperformed others, the United States market is continuing to remain flat.

TRA is actively growing their roster with the models and talent that you are searching for your next marketing campaign. Whether print, influencer, industrial video or trade show, TRA will assist you in highlighting or growing your market activation in your given genre. Today’s fitness, health and wellness consumers are trending wearable technology, group training, high-intensity interval training, older adult fitness training, bodyweight training, personal training and the American College of Sports Medicine’s “Exercise Is Medicine”. TRA will assist your branding and production needs to capitalize on these consumers’ desires and grow your corporation’s brand.